Tuesday, May 29, 2018

Blog 2 - Wal-Mart - Red Cross Partnership - Umika Bahl

Wal-Mart Canada is a proud partner of the Canadian Red Cross Society. Specializing in disaster preparedness and relief our efforts span across Canada. Canadian Red Cross Society is always there to provide aid when a disaster occurs and this is why we do our part to help provide support to strengthen their efforts. Through our partnership we have raised more than $40 million in disaster relief funding to support Canadian Red Cross Society’s efforts to read more click here.

Our partnership with Canadian Red Cross is one of the largest in Red Cross history and our fund raising efforts have helped towards floods, house fires and evacuations. Our annual in store efforts get customers engaged by matching donations given up to $2,000. The donations are used to help local families and communities with necessities like clothing, emergency supplies and hot meals.

"Disaster happens when we least expect. From a flood to a house fire, being prepared and having the support needed during crisis is crucial. Since 2003, Walmart Canada has proudly supported Red Cross operations in communities across Canada, making them stronger and more resilient in their response to disaster. Since the partnership began, we have donated and raised more than $40 million in disaster relief funding to support their efforts." Walmart Canada

Wal-Mart is fortunate to have a partnership in a humanitarian organization such as Canadian Red Cross Society. Through our partnership our team has had the opportunity to give back to the hardworking Canadian individuals who have had to deal with unforeseen disasters. The program to fundraise for disaster relief awareness has helped our team showcase the corporate social responsibility efforts Wal-Mart as a corporation has carried out to make a difference in the lives of those effects by disasters.


As seen above partnerships between cooperation’s and charities can be mutually beneficial. In the case of Wal-Mart and the Canadian Red Cross Society the partnership aids Wal-Mart by providing an outlet for CSR and for the Canadian Red Cross Society the benefits include funding and awareness for the aid given within Canada for disaster relief. The Canadian Red Cross Society can leverage from the publicity given to the organization by the media and Wal-Mart can use the positive media to combat its perceived image of endorsing poor factory conditions or child labor use to cut costs.   

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