Randstad’s CSR website highlights the foundation it started 10 years ago, the Randstad Canada Charitable Foundation, to help its business share monetary donations while employees share their time and skills to help advance entities that need their support. Listed at the top of that website is a short description of the Randstad-CUSO partnership.
Is this relationship truly mutually beneficial?
Randstad sees this partnership with CUSO as mutually beneficial, as working with CUSO allows the corporation to fulfil its CSR requirements and truly see its mission and values at work. The benefit for CUSO results from increased international awareness and Randstad strongly values its partnership with CUSO as it allows the corporation to fulfil its desire to address poverty around the world. Randstad already has over 50 programs in progress now, all of which support the partnership.
How is the benefit balanced?

While no links drive viewers to CUSO’s website or a specific page about the partnership on either party’s website, the CUSO partnership is the first one mentioned on Randstad’s CSR page. Moreover, the entire Investor Relations sustainability page is dedicated entirely to the partnership. The only limitation to this web page is the lack of advertisement that it exists. The time and resources dedicated to creating this functional page along with the featured video is proof that Randstad perceives a mutual benefit.
The Investor Relations page features a video that specifically discusses the benefit that both Randstad and CUSO enjoy from this partnership. The video notes the top two benefits as sharing professional expertise and forming a deeper appreciation for giving back.
What is Randstad trying to accomplish?

Randstad is also trying to instill an understanding in its workforce - and challenge the status quo - that the best thing a corporation can do for society is not necessarily spreading its wealth through donations, but sharing expertise and passion with the world.
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