Blog 2 - Bulgari and Save the Children - Ryann Churla

At Bulgari, we have a vision to provide children around the globe with the resources they need to achieve their ambitions and dreams even in the face of poverty. In 2009, we partnered with the global non-profit organization, Save the Children, to alleviate the many problems children face to poverty as well as provide them with the necessities to help the cycle of urban poverty throughout the world.

Bulgari proudly supports the work of Save the Children through a portion of the profits made from our special Save the Children jewellery line. Throughout the years, we have launched both a ring and pendant which we sell on our website, in department stores as well as in Bulgari stores worldwide. Each piece is sold for $480 (USD) and we donate $100 from every sale to help fund Save the Children’s global initiatives.

This campaign has resulted in a long-term as well as mutually beneficial relationship between ourselves and Save the Children. Through this partnership, we have the opportunity to not only create and sell jewellery for the sake of a good cause, but we are given the privilege to specifically chose what areas of intervention we can assist with. Bulgari is passionate about education as we believe that no long-term change can be made without the opportunity to learn. We have also expanded our charitable focus to include health initiatives and donated $1 million (EUR) to help prevent over 50,000 newborn fatalities. Save the Children has been a great choice for our organization as they have both enormous influence and scope within their work; as one of the biggest international charitable organizations, Save the Children has allowed us to reach children in 25 countries and has helped over 700,000 youth through its various programs.

This partnership is also beneficial to Save the Children as through our involvement we have raised over $35 million (USD) for the organization and their programs to aid early childcare and development, education against poverty as well as emergency response. We have also engaged with various celebrities for our Save the Children campaign including Ben Stiller, Zhang Ziyi, Fabrizio Ferri, Eric Bana and Adrien Brody. These celebrity campaigns and initiatives have allowed us to further grow global recognition and interest in Save the Children as well as drive donations and sales of our for-charity ring and pendant. The profits donated to Save the Children from the sale of our jewellery is also incredibly beneficial to not only the organization, but the children they are aiming to help. Through one sale we can provide a meal every day for four months for one child or six mosquito nets.

Due to these reasons, we can say with confidence that the partnership between Bulgari and Save the Children is mutually beneficial with each organization receiving equal benefits. Although Bulgari does receive more money per sale of jewellery than what is donated, there are manufacturing costs to be considered and as an organization we are committed and dedicated to proving Save the Children with as many opportunities for growth as possible.